W-League name removed as Australian football rebranding under A-Leagues banner

  • A-League to be renamed A-League Men, with W-League becoming A-League Women
  • A-Leagues to have unified social media channel for men’s and women’s football on Facebook, Instagram and TikTok
  • Australia’s new digital football platform is also set to be unveiled in the coming months.

The W-League moniker is no longer after the announcement that Australia’s top men’s and women’s football competitions will be renamed under a collective A-Leagues banner.

The move, designed to promote gender equality and inclusion, will see the A-League renamed A-League Men, the W-League renamed A-League Women and the Y-League renamed A-League Youth.

Part of the change will see the A-Leagues have a unified social media channel for men’s and women’s football on Facebook, Instagram and TikTok, while a new website is also in the works.

In addition, the A-Leagues plan to reveal a “revolutionary and world-class digital football platform” in the coming months, which the organization says will become the birthplace of professional football in Australia.

The rebranding is the latest step taken by the Australian Professional Leagues (APL) since they officially took full control of Australia’s top soccer competitions in December of last year.

Other plans include extending the women’s league to three teams in two years and launching a new club championship to bring men’s and women’s competitions closer together. A new collective agreement (CBA) was also reached in September with the players’ union of Professional Footballers Australia (PFA).

“It’s not men’s football or women’s football, it’s just football,” said PLA general manager Danny Townsend. “We are committed to developing the game in Australia – for everyone. It means delivering a world-class experience on and off the pitch and inspiring the next generation of A-League superstars to achieve their highest potential.

“This is just the start of our ambitious long-term vision for the growth of football in Australia.”

The announcement comes ahead of the start of the new Australian professional football season, with the A-League Men kicking off on November 19, followed by the A-League Women on December 3.

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