Football blockchain collectibles platform So rare signed a license agreement with the German Football Association to create digital non-fungible token (NFT) cards of the players of the current Germany squad. This is the second partnership Sorare has entered into with a national football team following an agreement last week with the France team.
Many digital collection platforms in the sports industry appear to function as a substitute for traditional sports card collection. On the other hand, Sorare uses technology to promote a weekly fantasy football ecosystem. In the game, fans have put together a five-card squad to take on other Sorare fans and measure their performance against the footballers’ actual performance in the week’s football matches. Fantasy football game winners earn rewards which can be exchanged for other cards or cryptocurrency, which in turn can be exchanged for real money. The cards are issued in the form of non-fungible tokens (NFT), which guarantees their rarity and authenticity.
Sorare has grown in popularity over the past year. This is probably due in part to the pandemic. Football fans were looking for a new way to spend time in the game.
“Particularly during the Corona pandemic, digital offerings were and are the only way to engage our fans directly,” said Dr Holger Blask, DFB general manager of marketing and sales.
But Sorare has also gone to great lengths to recruit the best football teams in the world and expand the platform to all corners of the globe. It currently has 140 teams in its network.
Some might see the game-like model as a way to play. However, the fantasy game of fantasy football motivates fans to engage in the game and follow their players closely, which is likely part of the clubs’ intention when signing with Sorare.
In Sorare’s platform, each fan has a maximum reserve of 111 cards per season. Many German soccer players already have player cards in Sorare due to licensing agreements with their league teams. Therefore, special Euro Edition cards will be issued and available on the platform in addition to the players’ existing cards. For world-class players Antonio Rüdiger, Kai Havertz and Timo Werner, these will be their first cards on the deck.
Sorare may be exploring a Global Fantasy Football game for Euro 2020, the European Football Championship. The competition was scheduled to take place last year but was delayed due to Covid-19. The championships are well advanced, with the final on July 11. Although Sorare has mentioned that he is in discussions with other domestic leagues about signing with the platform, the timing is unclear.
Sorare recently bred $ 50 million in a Series A funding round in February, so it should have the bandwidth to support more teams.
Meanwhile, the deal with Sorare to hit German players’ NFTs is not exclusive. Just last week, the German Football Association announced a partnership with Porsche’s new NFT trading platform Fanzone. Like many other platforms, Fanzone emphasizes collecting and trading cards as opposed to fantasy football games.