Black Sheep adds new beer to its herd in honor of the football club

0

X

Sign up for free to receive the latest news straight to your inbox

Register now

Black Sheep Brewery has launched a new beer – Yellow Black Army – the official beer of the Harrogate Town Association football club.

Brewed in collaboration with League Two, Yellow Black Army is a dynamic, potent and fruity session IPA filled with a blend of American hops. The launch of the official “Town” beer is part of Black Sheep’s major sponsorship deal with the recently promoted club.

Yellow Black Army is a 4.0% session IPA, with tropical fruit notes at the top, while the robust malt blend arranges the back, allowing the hops to take all the glory.

Toasting the launch of the new beer, Brewery General Manager Charlene Lyons said, “We are delighted to launch Yellow Black Army to fans in ‘The City’. We’ve worked really hard behind the scenes to create a beer that perfectly captures the essence of Harrogate Town AFC, and we think fans are going to love the end result!

“Considering the club’s recent promotion to the Football League for the first time in its history, we felt it was right to celebrate the success of Harrogate Town the Black Sheep way, with its own official beer.

“Our agreement with Harrogate Town is the first time that Black Sheep has sponsored a football club. Everyone at the Brewery is excited to be working alongside the club and their brilliant team of players as they continue their journey to League Two, with a pint of Yellow Black Army ready to celebrate their successes.

AFC Harrogate Town manager Simon Weaver added: “I’m sure our fans will be delighted to be able to drink our own official beer. Much like our club, Black Sheep does things their own way and created a sense of unique identity in the process. We look forward to seeing our fans’ response to Yellow Black Army and giving them another chance to build on how far our club has come in recent years. “

Starting November 8, Yellow Black Army will be available in cans direct from the online brewery or in-store and also from the official HTAFC store in Harrogate.

The sponsorship of Harrogate Town AFC is the first time the Brewer has sponsored a football club. The original agreement is for a two-year period with options for extension.


Source link

Share.

About Author

Leave A Reply