Staying at the top. Is the battle worthy of efforts?

digital-marketing

Do you really have to pave your way to the top 3 pantheon? Of course, yes. But a more precise answer would be – ‘yes, but queries matter’. Thus, you can consider queries basing on the following parameters:

  • Frequency
  • Competition and, as a consequence, the cost of the promotion (the higher the competition – the more you will pay)
  • The commercial component

There may be general queries, such as: category name, brand name, product category ligament plus brand; queries of transactional type: the action category name, type of information requests review category, the category ratings; and the so-called model queries (model names). For the companies from different industries and business models the online strategy as for the presence in Google’s top the optimal cost/return ratio for all sorts of queries can be different. Continue reading “Staying at the top. Is the battle worthy of efforts?” »

Clinical negligence in the UK: the serious cases of the last decade

x-ray-1459448One of the most resonant clinical negligence cases in the UK was the error made by a nursing personnel of a Wiltshire hospital. A terrible mistake that was made has led to irreparable consequences for the patient. The nurse, Violetta Aylward, has mistakenly shut down lungs ventilation system of the patient. The accident took place in 2009 (but the details were revealed in 2012) and it was recorded by the CCTV camera installed in the room. Continue reading “Clinical negligence in the UK: the serious cases of the last decade” »

Why VPN services are getting increasingly popular?

VPN it is the personal virtual network allowing to protect the user data, in order to bypass blocking of the websites and to get rid of a GEO location. Without it during the connection to Internet user data pass several stages through provider or provider and point of access to wi-fi and that doesn’t guarantee safety.

Continue reading “Why VPN services are getting increasingly popular?” »