Staying at the top. Is the battle worthy of efforts?

digital-marketing

Do you really have to pave your way to the top 3 pantheon? Of course, yes. But a more precise answer would be – ‘yes, but queries matter’. Thus, you can consider queries basing on the following parameters:

  • Frequency
  • Competition and, as a consequence, the cost of the promotion (the higher the competition – the more you will pay)
  • The commercial component

There may be general queries, such as: category name, brand name, product category ligament plus brand; queries of transactional type: the action category name, type of information requests review category, the category ratings; and the so-called model queries (model names). For the companies from different industries and business models the online strategy as for the presence in Google’s top the optimal cost/return ratio for all sorts of queries can be different. Continue reading “Staying at the top. Is the battle worthy of efforts?” »